If you think operating a chain restaurant is going to be a
piece of cake, you need to think again. Sure, it can offer
you the chance to have a successful business but you are
going to have to work at it too. In many ways, operating a
chain restaurant can be more stressful than setting up your
own business. Not only do you have to keep your customers
happy, but you have to keep the corporation happy too. Many
people want a chain restaurant because they know consumers
will be excited to come in. This is often true, but it
depends on the particular restaurant you are talking about.
There isn’t any easy answer to this question, and you will
have to look inside of yourself to determine if it is or
not. It can be much easier than trying to build up a
customer base though. You will already have a product to
offer that is in demand. You can depend on the marketing
tactics of the entire franchise to carry you along. Once you
get people into your restaurant you can keep them coming
back by offering the quality that they have come to expect.
However, there may come a time when your particular chain
restaurant experiences negative publicity. They can have a
huge impact on your business because the media takes such
issues and sensationalizes them. Even though it may not be
your particular business that is involved it will reflect on
your image. Think about the Taco Bell rats in New York City
and the finger in Wendy’s chili issues that have come up.
These images definitely make a person lose their appetite
for a while and you can see a significant drop in business
because of it.
Many people are afraid to start their own business because
they have read plenty of material that tells then more than
half fail. While these statistics are true, don’t let them
prevent you from following your dreams. That statistic also
means that half of them didn’t fail – and you have a good
chance of being in that group since you are carefully doing
research instead of jumping in right away.
Even though you will have a steady flow of customers, you
need to take a look at your overhead. The amount of money
that your business earns isn’t important. The amount of it
that falls into the category of profit is what matters. Are
you going to make enough to pay for the chain restaurant and
to earn enough to keep you happy?
You will find the cost of a chain restaurant is going to be
more expensive than starting one on your own. You will be
paying for the exclusive rights to having that business
name. On the other hand, lenders are more willing to offer
you the funding to start up a chain business than your own.
Statistically, there is less risk of the business failing if
it is a known business entity that is thriving in various
other locations. Some chain restaurants even having
financing available through them so you don’t have to work
with an outside lender.
Some restaurant owner’s are very disappointed with a chain
restaurant image. They feel that they lose their
individuality in the process. You will be very limited in
advertising and ways that you manage your business. You may
have to provide specific types of uniforms and a specific
type of layout for the design of the business. You won’t be
able to decorate it to suit your tastes.
If you are serious about operating your own restaurant, you
really need to discover which is a better option for you.
Cover all the bases and see which one comes out in your
favor. Many people are happy and successful operating their
own business. Others aren’t, and do very well when they are
part of a chain restaurant. One isn’t necessarily better
than the other so take your time making this important