The heart of any celebration is appetising food. Food that brings joy to every person involved in the occasion. From the smallest birthday celebration to a big, fat Indian wedding, food is imperative for every gathering. There is something about nutrition that hits the spot whether it is a breakfast meeting between executives or the first meal among newlyweds.
It is this value of food on celebratory occasions that makes it essential for every hospitality entrepreneur to invest in, besides excellent hotel rooms. We take the example of a wedding to elucidate how catering impacts us.
The first meal a couple takes in India is one that is full of family and friends. Every person they love surrounds them as they have the first morsel. The marriage catering company that provides the meal, be it a sit-down style or a buffet, can either turn the occasion great or bomb it.
Horrible food leads to appetites unsatisfied which create cranky people. On the other hand, a delicious meal is equivalent to happy people and therefore a brilliant beginning to the nuptials.
What is Outdoor Catering?
With a change of season, like spring or the start of winter, a lot of individuals prefer to leverage the pleasant weather. Instead of utilising a stuffy, closed ballroom, they opt for an open lawn or garden to hold a celebration. Any event that is held in an open-area necessitates outdoor catering. In simpler words, providing of food and drinks to guests al fresco is called outdoor catering.
When is it Ideal?
Most often, the casual event calls for out of door catering, but other occasions can employ it. A wedding buffet, especially if the weather is holding up, is the ideal place for outdoor catering. To know if it is the right time of the year for al fresco dining or not, best contact a professional caterer. Their experience will make for a great guide.
What are the Requirements?
Knowing what is needed in outdoor catering can help assist in deciding if it is the right option. While most necessities are similar to indoor catering, we need to make some extra efforts.
- There should be a provision of plates, utensils, napkins, and silverware. Instead of glass or china, plastic or paper plates such as banana leaves would be the better choice. They do not break easily and are simple for clean-up.
- Machines that keep the insects in check are essential for outdoor catering. Without measures in place, bugs and creepy crawlies will ruin not only the food but also the guest experience. Again, a professional caterer would be the best judge of the actions that need implementation.
- Like indoor catering, tables and chairs are required for outdoor events. To suit the ambience picnic tables with benches or porch furniture would be a better idea.
The Value of a Catering Division
The worth finger-licking food adds to an event is crystal clear by now. We even understand the basic elements one should be aware of when opting for outdoor catering. Now we take a look at the advantages an outdoor catering department adds to any hospitality business.
- An Expansion Avenue
Growth is the goal of every business. One of the easiest and most profitable method to expansion for a restaurant is to invest in catering for outdoor events. They are already positioned to offer drinks and food for the celebration. Therefore, catering makes for a natural progression. The only condition is to maintain the quality of service and food, and exceed customer expectations.
- Better Management
The probability of a joint or restaurant catering indoor events is very high. Most F&B places do it which means the manager not only has to look after the day to day operations of the establishment but every occasion they cater. By segmenting a catering department, you free the manager to focus on just the restaurant. The staff of the catering division can handle every other detail like menu planning, food preparation, materials purchase. In the end, the business is better managed and more profitable.
- Improved Marketing
We all know that word of mouth is the best marketing tool in the arsenal for any business. Marriage catering, parties, official meetings are the most effective way of getting your name out there. With every outdoor event catered, a reputation is built. Each person who has your food is a potential ambassador. Moreover, if you cater to professional occasions, then press releases and local media are added into the mix increasing the business’ visibility.
The Boom of Demand
The average man is opting for catering events, more and more. Even the smallest of companies are setting aside budgets for catering of occasions. The demand the business has right not is more than ever. As they say, the iron is hot and the time to strike is now. Any person who wishes to expand to outdoor catering should do it. Any client wondering if their celebration calls for al fresco dining should also do it!