The Benefits of Anvil Sous Vide Circulators for Restaurants and Hotels

In this busy and fast paced world, chefs need to be able to keep up with the pace that restaurant and hotel customers demand. Fine restaurants and quality hotel kitchens need to exceed the expectations of their customers. The Anvil Sous Vide Circulators give you the advantage over competitors.

The Anvil Sous Vide Circulators are particularly suitable for precision cooking and it can reproduce dishes with the greatest consistency. This catering equipment can be clipped onto pots or onto 200 millimetre deep inserts via a versatile clamp. This allows you to clamp the unit onto the pot and leave it to heat and circulate while you’re tending to other tasks.

This catering equipment is used in water to heat and circulate the liquid. Therefore, the parts that are submerged are made from stainless steel which is durable and easy to clean. In commercial kitchen setting it is essential to use catering equipment that is convenient to clean in order to save time. The heating elements are also made from stainless steel. This ensures that it is not susceptible to rust and will function for a long time.

The Anvil Sous Vide Circulators are portable units that weigh only 1.9 kilograms. It is light and small measuring at 145 x 130 x 320 millimetres, yet it is able to produce 1500 Watts and 230 volts of power. Consequently they are quite reliable and durable which is ideal for the tough commercial kitchen environment.

It has a powerful circulation pump which has a removable filter in order to ensure a uniform temperature distribution while cooking. You can control the temperature electronically by means of a large digital display which shows the time as well as the set temperature and the current temperature. The electronic controller offers high accuracy in terms of heating and it is able to reach a maximum temperature of 99 degrees Celsius.

This catering equipment has also been manufactured with safety at the forefront. It has a built in float switch which activates as a safety cut out. Plus it features an over-temperature safety with a rest button function so that it does not overheat.

The Anvil Sous Vide Circulators are designed specifically for the commercial kitchens that offer designer dishes. It is ideal for the high-end restaurant or hotel that receives customers who expect the best of the best in terms of quality meals. Restaurants whose dishes focus on quality, flavour and presentation will benefit from this catering equipment due to the consistency it offers.

10 Unique Restaurant Promotion Ideas for New Restaurants

Just like any other business, new restaurant owners try to come up with ideas on how to promote their business to the people around their area of operation. So you got a few things figured out like people are hungry at least once a day, they like to socialize, they like to hangout in nice places with their friends and loved ones, therefore they’ll definitely do that in a dining place sooner or later, right? There is truth in this analogy, in fact, you might even conduct feasibility studies to further support your assumptions before you open your restaurant. Well, not everything works as planned so you need to have a unique restaurant promotion ideas if you are to succeed.

Before you go about doing that though, first know a few rules about restaurant promotion. They are as follows:

  1. Know Your Customer Base – Don’t just launch your restaurant marketing plan without knowing and clearly understanding your customers. Find out what their age groups are, your location versus their drive. When people are hungry is your place easily accessible to them if they want to grab some meals? Do you offer an affordable menu? You have to consider these things in order for your marketing campaign to succeed.
  2. Look at Your Business Challenges – Sometimes business challenges does not come from the outside, but rather from within your organization and staff. There may be times when they are idle at work and they’re not doing it on purpose, but rather the situation creates such scenarios. You need to come up with a plan to avoid this from happening and you make use of their time in the most efficient way.
  3. Revenue or Press? – The aim of your unique restaurant promotion ideas should be to create more press than revenue. Why? Because the longterm benefits of more press coverage is that it will increase the chances of your business to make profits exponentially. Not to mention gain of ideal clients. So utilize all your resources including social media to get the word out about your new and flourishing business franchise.
  4. Know Your Margins – Make sure you’ve calculated the costs to create the food on your menu, so you can make bundled offers and discounts without breaking even or get lesser profits than the initial investment amount you have put in. You may have to hire a professional to help you do this.

Here are the 10 best unique restaurant promotion ideas:

1) Leverage a Bigger Event

If your restaurant is somewhere in the city, then there’s a good chance that big events are held there all year round. This is a perfect opportunity to launch your unique restaurant promotion ideas and offer meal discounts if they’ll attend the concert or big movie event nearby. By doing so you may see an increase in influx of customers by 7% at least, but it could be more. Even if it doesn’t go up assuming your regular income is $10,000 per day, then you will have gotten a $700 extra for it! Or it could be $2,000 more, who knows? Like I said the opportunity for leveraging on a bigger event near you increases your chances to earn.

2) Charities & Celebrities

You can also invite a big name or a local celebrity and do a fundraiser for your local charity or fire station. Pick a celebrity whose fees are within your budget range and although you will donate the proceeds of the day’s income, it wouldn’t be so bad as you will fortify your restaurant business’ reputation and get more customers as a result. It’s a practical investment that’s worth every penny you’ve put in.

3) Holidays

Giving freebies and gifts on special occasions or holidays is also another way to market your restaurant business. Pick out a holiday or maybe a specific holiday declared by the town or city that you do business in like St. Patrick’s Day or Christmas or the city’s Foundation Day or something and offer discounts or giveaways to your patrons. You will definitely reel in more customers than usual and get a hefty profit out of it.

4) Loyalty Offerings

Offer a loyalty card to longtime customers and it will give them a reason to hang out in your restaurant. They might even bring with them their family and friends and encourage them to be loyal customers as well, so they could get loyalty cards also. This way you will make your customers your marketing agents and you won’t even have to pay them for their work.

5) Bundling and Fixed Price Offerings

This is one of the best unique restaurant promotion ideas as it allows you to pair up your best-sellers and least salable items in your inventory. You’ll be able to clear out most of the items that are not selling very well and at the same time your menu favorite gets the much attention that it needs. Make sure to give offers that does not go below the break-even margin or you’ll suffer profit loss.

6) Get Them in the Doors

There may be items in your menu that don’t sell well, because they need to be consumed by more than one customer. What you’ll need to do is once again offer it on discount for a certain number of people who are willing to include it in their order. This restaurant marketing plan is called, “get them in the doors” strategy, where people are persuaded to buy this particular food on the menu and purchase more items along the way.

7) Down Time

In some cases, your restaurant business will experience slow nights and your staff and other utilities are not utilized properly and you may have to use them in some other way that will benefit your business. What you can do is make an offer with a limited window of opportunity, let’s say, the promo will only be available between 5pm – 7pm each day. This will create a temporary surge of customers coming in and your staff will then be useful.

8) Community Events

Participating in community events will help your restaurant get press time to a lot of people and they’ll become your patrons too! It could be anyone, someone who’s house got burned down and is in need of extra cash besides their insurance coverage; a local football team that needs funding also; or it could be a youth organization looking to raise funds for their community project or something. Exposure is the key here and the more exposure your business gets, the better it is for you.

9) Buy in Bulk & Upsell

Ever went to a nice place and you find something really nice that you like to buy and purchase more of it? Well, this will be true for any business. Sooner or later someone somewhere will walk into your restaurant and find that your avocado shake is the best thing they’ve tried in the world! You can bet that they’ll come back for more, so what you’ll do is offer a discount for every 5 or 10 glasses that they’ll purchase. Not only will you gain a repeat customer, but also get sales volume on items like you’ve never had before.

10) Launches & Openings

And last but not least is new menu launches and new store branch openings. Giving huge discounts or an eat-all-you-can offer will definitely give your business the kick-start it needs. Like all the other strategies on this list, this too will bring in new customers and will most likely make them your loyal patrons. It’s important to first build a solid customer base before reaching out to more people.

Catering Equipment for Burger Restaurants

It’s no secret that most people enjoy a good burger with chips. It is a tasty fast food meal that is filling and most enjoyable. Each burger restaurant has its own special recipe that attracts customers. For this reason, these establishments must have reliable catering equipment that is able to prepare the food quickly yet consistently.

Here is the fastest reliable catering equipment for burger restaurants.

· Anvil Flat Top Grill. An Anvil Flat Top Grill gives you the flexibility to grill burger patties, tomato slices, bacon, sausages, as well as other burger toppings over a large surface. This saves you time as well as cleaning efforts because you don’t need to use a separate pan for all the items to be grilled.

· French Fry Cutter. Burgers are normally paired with chips and a drink to complete a meal. In order to cut down on time when it comes to the preparation of the chips you will need a French Fry Cutter. This clever catering equipment cuts the potatoes into perfect chips in one swift move.

· Anvil Fryer. A fryer such as the Anvil Fryer is a powerful and reliable unit. This particular fryer has two tanks that have a capacity of 8 litres each and can fry up to 10 kilograms of chips per hour. So you can fry chips in the two tanks simultaneously. It also has a valve which is fitted for the easy draining of the oil.

· Chip Dump. A Chip Dump is a wonderful piece of catering equipment that keeps the chips warm before serving. The Anvil Chip Dump is fitted with a lamp that illuminates the chips for enhanced presentation plus it has a sloped drip tray that makes serving easier.

· Patty Machine. Making your own burger patties with the special ingredients is what makes your burgers unique. In addition, you will require a Patty Machine. You can prepare the patty according to your specifications then place it in the Patty Machine to form a perfectly circular burger. Each patty that you make will be in exactly the same form.

· Bun Toaster. Toasted buns make a burger so much more delicious. The Anvil Vertical Bun Toaster also speeds up the process by means of a heavy duty stainless steel wire conveyor belt system. It has a variable heating control and a 6 position thickness setting.

Being fast, consistent, and reliable is what customers look for in a burger restaurant. Consequently, the catering equipment has to match these expectations in order for the establishment to be successful.